On November 8, the City of San José’s Mayor and Council will join other communities nationwide in proclaiming November 26, 2011 as Small Business Saturday. This campaign to prompt residents to dedicate a portion of holiday shopping to local, independently-owned small businesses aligns closely with the City’s Shop San José Initiative. Both acknowledge the importance of small businesses to the strength of the San José economy and encourage consumers to help create local jobs, maintain the environment and sustain local public services through their purchasing choices
